Starting a successful eCommerce business begins with selecting the right product to sell online. If you’re ready to dive into the world of online business, you might be asking: What are the top-selling products online? Which items are the most profitable? What products are in high demand?
While the possibilities seem endless, narrowing down your options isn’t as challenging as it might appear if you focus on key factors. Inspiration might come from everyday experiences, like the success story of a business that found profitability in selling jewelry. However, the sheer number of ideas can be overwhelming. So, how do you decide on a product to sell online?
The first step is research. Explore different product options, brainstorm ideas, and gather as much information as you can about them. The guide below will help you identify and evaluate the best products to sell online.
Most Profitable Products to Sell Online
Profitability is crucial when selecting products to sell. If a product doesn’t generate significant profit with each sale, it’s not worth pursuing. Here are some top products with good profit margins to consider:
- Jewelry
Jewelry is a high-margin product due to its low wholesale cost. It’s also small and easy to store, even at home. Margins typically range from $5 to $35, offering substantial profit. However, the market is competitive. - Beauty Products
The beauty industry is vast and always in demand. Despite the competition, profit margins are generally between $5 and $25. - Kid’s Toys
The toy market is another profitable area, with margins from $10 to $30. However, competing with major brands can be challenging. - Phone Accessories
Phone accessories, such as cases, chargers, and watch bands, are profitable with margins from $3 to $15. There’s less competition from big brands, making it a viable niche. - Pet Care Supplies
Pet products can yield margins from $5 to $50, making them highly profitable. However, established brands dominate the market. - Activewear
Activewear, including workout clothing, is popular, with profit margins between $5 and $15. Brands like Lululemon highlight the potential in this market.
Popular Products to Sell Online
Selling products with built-in demand is a key strategy for success. Here are some popular items to consider:
- Subscription Boxes
Subscription boxes are popular, offering recurring revenue. These can include a variety of items, from pet products to beauty supplies. - Shapewear
Shapewear, such as Spanx, is a high-demand product. The global market is expected to reach $3.7 billion by 2028, making it a lucrative option. - Phone Accessories
In addition to profitability, phone accessories like chargers and holders are also in high demand. - Fashion and Clothing
Clothing, especially items like t-shirts, sweaters, and socks, has a constant demand. - Yoga Mats and Exercise Bands
Fitness-related products are among the most frequently purchased items online. - Water Bottles
Water bottles are another high-demand item, combining popularity with good profit margins. - Digital Products
Digital downloads, such as printable planners and calendars, are not only popular but also an excellent source of passive income. - Video Game Accessories
The video game market is growing, and accessories are a popular niche within it.
Niche Products to Sell Online
Niche products can offer high demand within a smaller market, making them easier to sell with less competition.
- Shapewear
As mentioned earlier, shapewear is a growing market with significant potential. - All-Natural Beauty Products
There’s increasing demand for all-natural beauty products, and the niche offers many product options, from skincare to makeup. - Eco-Friendly Products
Products like eco-friendly water bottles and cleaning supplies are trending as consumers seek sustainable options.
Trending Products to Sell Online
Staying ahead of trends can give you a competitive edge. Here are some trending products for 2023:
- Dog Toys
The pet toy market is valued at $8.1 billion and continues to grow. - Decorative Wall Plates and Covers
These items are trending in the home decor market, adding a touch of style to everyday items. - Cabinet Knobs and Handles
Another home decor item, decorative cabinet hardware, is in high demand, with the market expected to reach $18.2 billion by 2032. - Tumblers
Tumblers are searched on Google about 5 million times a month, highlighting their popularity. With an average profit margin of 50%, they are a highly profitable product to sell.
How to Choose the Best Products to Sell Online
When selecting products for your eCommerce business, consider the following factors:
- Profitability: Ensure the products have a good profit margin.
- Popularity: Research what products are currently in high demand.
- Size and Weight: Consider shipping costs and storage space.
- Competition: Evaluate the level of competition in the market.
Final Tips
- Research: Thoroughly research potential products before committing to them.
- Evaluate the Market: Understand the market demand and competition for your chosen products.
- Understand Supply Options: Find reliable suppliers or consider making products yourself.
By carefully considering these factors and doing the necessary research, you can choose the best products to sell online and set your eCommerce business up for success.